Privacy PolicyΒ Β
Libfriend recognises the importance of maintaining your privacy. We value your privacy and appreciate your trust in us. This Privacy Policy describes how we collect, use, store, share, and otherwise process your personal data through www.libfriend.com
and through related offline interactions such as phone calls, email, WhatsApp, or other customer support channels. This Privacy Policy applies to current and former visitors to our website and to our customers. By visiting and/or using our website, you agree to this Privacy Policy.
www.libfriend.com is owned and operated by Wise Neosco India Pvt. Ltd., having its registered office at Kasna, Plot No. A-24, near Bhati Chowk, Sector Ecotech VI, Greater Noida, Uttar Pradesh 201312, India.
GST Number: 09AACCW0050B1ZW
Information We Collect
-Contact information. We may collect your name, email address, mobile number, phone number, street address, city, state, PIN code, country, and IP address.
-Payment and billing information. We may collect your billing name, billing address, and payment method when you place an order. We do not store or process your full credit card or debit card details on our website. Payments are processed through third-party payment service providers such as Razorpay, which may collect and process payment information in accordance with their own privacy and security practices.
-Information you post. We may collect information you post in public areas on our website, such as reviews or comments, or on third-party social media pages associated with Libfriend.
-Demographic and preference information. We may collect information such as your purchase preferences, products viewed, products added to cart, products purchased, and other information you provide while using our website.
-Technical and usage information. If you use our website, we may collect information such as your IP address, browser type, device type, operating system, referring pages, exit pages, pages viewed, time spent on pages, and other usage data.
How We Collect Information
-We collect information directly from you. We collect information when you place an order, create an account, contact us, submit a form, request customer support, or communicate with us by phone, email, or WhatsApp.
– We collect information automatically. We use cookies and similar technologies to collect information about how you use our website, improve website performance, analyse traffic, and improve our services.
-We may receive information from third parties. If you interact with us through third-party platforms, social media integrations, or payment partners, those third parties may share certain information with us in accordance with their own policies.
How We Use Your Information
-To process and fulfil your orders. We may use your information to process payments, confirm orders, arrange shipment, deliver products, and provide invoices and order-related documents.
-To communicate with you. We may use your information to send order confirmations, shipment updates, delivery notifications, account-related messages, and customer support responses through email, SMS, phone, or WhatsApp.
-To respond to your requests and questions. We may use your information to address your enquiries, complaints, return or exchange requests, and support needs.
-To improve our website, products, and services. We may use your information to understand customer preferences, improve website usability, personalise user experience where appropriate, and enhance our product and service offerings.
-To analyse usage and trends. We may use your information to understand how customers use our website, which pages or products are most visited, and how to improve performance and marketing.
-For security and fraud prevention. We may use your information to protect our business, website, customers, and operations from fraud, misuse, unauthorised transactions, and other security risks.
-For marketing purposes. Where permitted by applicable law, we may send you information about promotions, offers, new products, updates, or features that may interest you.
-To comply with legal obligations. We may use your information as required to comply with applicable laws, regulations, tax requirements, legal process, and lawful requests from authorities.
-For any other purpose permitted by applicable law.
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Legal Basis and Consent
Where required under applicable law, we process personal data based on your consent, for the performance of a contract, for compliance with legal obligations, or for other lawful purposes. Where we rely on your consent, you may withdraw your consent at any time by contacting us. Withdrawal of consent will not affect the lawfulness of any processing carried out before such withdrawal.
Sharing of Information with Third Parties
-Service providers. We may share your information with third-party vendors and service providers who perform services on our behalf, including website hosting, payment processing, logistics, delivery, customer support, analytics, marketing support, and transactional messaging.
-Legal and regulatory disclosures. We may share your information where required by law, regulation, court order, subpoena, government request, or where necessary to protect our rights, property, customers, or business, including in connection with fraud investigation or law enforcement.
-Business transfers. We may share or transfer your information as part of a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction involving all or part of our business.
-Consent-based or otherwise permitted disclosures. We may also share your information where you have given consent or where such disclosure is otherwise required or permitted by applicable law.
Cross-Border Processing
Some of our service providers may process or store personal data outside India. Where applicable, such processing or transfer will be subject to applicable law.
Retention of Information
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including order fulfilment, customer support, accounting, taxation, fraud prevention, dispute resolution, and compliance with applicable legal or regulatory obligations, unless a longer retention period is required or permitted by law.
Your Rights
Subject to applicable law, you may have the right to:
-request access to a summary of your personal data processed by us
-request correction, completion, updating, or erasure of your personal data
-withdraw consent, where processing is based on consent
-raise a grievance regarding the processing of your personal data
To exercise these rights, please contact us at [email protected]
Email and Message Opt-Out
You can opt out of receiving marketing or promotional emails and messages from us by emailing [email protected]
It may take up to 10 days for your request to be processed. Even if you opt out of marketing messages, we may still send you transactional communications regarding your orders, account, payments, deliveries, returns, or other service-related matters.
Cookies
We use cookies and similar technologies to enhance your browsing experience, remember preferences, analyse website traffic, and improve our services. You may control or disable cookies through your browser settings. However, disabling cookies may affect certain features or functionality of our website.
Security
We use reasonable technical, administrative, and organisational measures to protect personal data against unauthorised access, disclosure, alteration, misuse, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Third-Party Websites
Our website may contain links to third-party websites, services, or platforms. This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information to them. We are not responsible for the content, security, or privacy practices of third-party websites.
Children
Our website is not intended for children. We do not knowingly collect personal data from children in violation of applicable law.
Grievance Officer / Contact Details
In accordance with applicable law, including the Consumer Protection framework applicable to e-commerce entities in India, the details of the Grievance Officer are as follows:
Grievance Officer: Jimin Baek
Designation: Grievance Officer
Phone: +91-120 690 9565
Email: [email protected]
Support Hours: MondayβFriday, 9:00am β6:00pm (IST)
Address: Plot No.24, Ecotech-VI, Near Vinod Bhati Chowk, Kasna, Greater Noida, U.P. 201310, India
We aim to acknowledge consumer complaints within 48 hours and to resolve them within 1 month from the date of receipt of the complaint.
Updates to This Privacy Policy
This Privacy Policy was last updated on 20 March 2026. We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, operational needs, or website features. Any updated version will be posted on this page with the revised effective date. We encourage you to review this page periodically.
Jurisdiction
If you choose to visit or use the website, your visit and any dispute over privacy shall be subject to this Privacy Policy and the applicable laws of India. Any disputes arising in relation to this Privacy Policy shall be subject to the jurisdiction of the competent courts in Gautam Buddha Nagar, Uttar Pradesh, India.
